Toscani is a story of fashion, family and two generations of women with a shared love of beautiful things.

Founded by mother and daughter Maxine and Erin, Toscani began with a simple belief: fashion should feel personal. It should inspire you, make you feel confident and become part of the way you live.

Over the years, that belief has grown into Toscani — a much-loved Noosa destination for Australian and international designer fashion. With more than six decades of combined experience, Maxine and Erin bring two different perspectives to the boutique, united by an instinctive understanding of women and an enduring passion for style.

Maxine brings the experience, intuition and relationships built over a lifetime in fashion. Erin brings a new generation’s perspective, evolving Toscani while honouring the foundations her mother created.

Together, they curate a world that feels distinctly Toscani — relaxed yet refined, colourful yet considered, and always deeply personal.

For Maxine and Erin, Toscani is more than a fashion business. It is something they have built together, shaped by family, friendship, travel and the women who have walked through their doors over the years.

A family business, a shared passion, and a love of fashion that continues to evolve.